Warner Bros. will begin using artificial intelligence (AI) to help predict the success of its films.
The platform will allow them to test profitability results depending on different factors including cast, distributor and release date.
Warner Bros. Pictures International – which is one of Hollywood's "Big Six" – has signed a deal with Cinelytic, a Los Angeles startup, to use its project management system, according to The Hollywood Reporter.
Startups use & # 39; TalentScores & # 39; to find out which actors will bring the most money. Pic: Cinelytic.com
The forecasting tool was launched last year and offers a unique set of industry information. according to the Cinelytic website.
It claims that the platform is able to accurately predict box office returns using a variety of data.
A role allows users to see how hiring certain actors in roles would affect the profitability of the movie.
The company uses Wonder Woman Gal Gadot's example in its demo image and says it uses its own trademark economic scoring system called "TalentScores".
He says the system "ranks talent by economic impact across the film industry, including by media type, genre and key territories."
Different distributors and release scenarios can also be run to test the results.
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Cinelytic was co-founded four years ago by film producer Tobias Queisser and former NASA employee Dev Sen.
The company has been testing its platform for about three years.
Queisser, who studied in London, told The Hollywood Reporter: "The system can calculate in seconds what used to take days to be evaluated by a human being with regard to the overall rating of movie packages or the value of a star." .
Despite the platform's capabilities, he says it will never replace humans with regard to the creative spark, explaining: "Artificial intelligence seems daunting. But now, an AI can't make creative decisions.
"What's good is crushing numbers and breaking huge datasets and showing patterns that wouldn't be visible to humans. But for creative decision-making, you still need experience and instinct."
Announcing the new partnership, Tonis Kiis, Senior Vice President, Warner Bros. Pictures International Distribution said: "Warner Bros. is excited to employ Cinelytic's state-of-the-art system. In our industry, we make tough decisions every day that affect what and how – we produce and deliver movies to cinemas around the world. and the more accurate our data, the better we will be able to engage our audience. "
Other Cinelytic clients include Sony Pictures, STX Entertainment and London investment firm Ingenious Media.