Home sci-tech Tony Fadell recalls curiosities about the iPod; Lisa Jackson and Alan Dye give …


Tony Fadell recalls curiosities about the iPod; Lisa Jackson and Alan Dye give …

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Tony Fadell recalls curiosities about the iPod; Lisa Jackson and Alan Dye give ...

If you have been following the news of the Apple universe for some time, then you have probably heard of Tony Fadell, Apple's former vice president of engineering. The so-called “father of the iPod” took a free day to answer some questions about one of the most successful products in the history of technology.

Based on Apple's seven years at work, Fadell believes the success of products like the iPod and iPhone is due to the fact that they were launched “at the right time” – the process of creating and producing iPod, incidentally, It even surprised Steve Jobs, as the company was able to launch the first gadget model after only 10 months of development.

Everything went so well at the time that Fadell infers that it would not change the way things happened:

Not at all… we did they best we could with what was available at the time. I bet the whole product & business on a processor from a tiny unknown startup who had failed once to deliver. Most big companies would NEVER do such a risky thing. https://t.co/3eGhayv5w0

– Tony Fadell (@tfadell) October 6, 2019 Would you change anything on the original iPod hardware using technology available at the time of release?

Not at all… we did the best we could with what was available at the moment. I bet the entire product and business on a processor from a small unknown startup that failed us on a previous occasion. Most large companies would NEVER do something so risky.

At one point, Apple signed a $ 4 billion deal with Samsung to secure the supply of flash memories that would be used on iPod nano – such a deal was also critical to iPhone development a few years later.

I remember the day when Steve called me to the Board Room to personally sign a $ 4B purchase order for Samsung Flash for the Nano. “Are you sure we are ordering the right stuff? It's going to work, right? ”It was the biggest single order Apple had ever placed at the time. https://t.co/O21WJh6V42

– Tony Fadell (@tfadell) October 6, 2019 The same strategy around the iPhone and NAND memory. I remember the long nights at the end of 2005 negotiating this deal with Tim Cook, Jeff Williams and occasionally Steve Jobs. Brave and brilliant.

I remember the day Steve called me to go to the Council Room to personally sign a $ 4 billion purchase order with Samsung for the (iPod) Nano flash. “Are you sure we are asking for the right material? Will it work, really? ”It was the largest single order Apple had ever made.

The executive also answered other questions about the user experience with the iPod and said Apple was "afraid" to invest in the digital music market, dominated by Sony at the time (even with the existence of iTunes).

One of the most curious answers is related to iPod expansion for Windows users. Some may not know, but the iPod was initially designed to work exclusively with the Mac – because Apple used the FireWire connection, and there was no version of iTunes for PC. For the sake of business (and thanks to journalist Walt Mossberg), however, Apple had to put aside its "selfishness" and open its hardware (and software) to the competing system.

Yes, (iTunes on Windows) plus USB 2.0. These two very difficult choices were transformative for a great product that would otherwise remain a niche. This is called courage.

Fortunately our good friend @waltmossberg helped us (or, I must say, “convinced the skeptic Steve”) to make the (highly religious) decision to bring the iPod to the PC!

So we should say… thanks, Walt.

Lisa Jackson

Apple's vice president of environmental, political and social initiatives, Lisa Jackson, also went public to talk about some recent Apple activities. More precisely, the executive spoke to The Independent about the company's latest environmental and sustainability actions.

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Source: https://kopitiambot.com/2018/09/14/apple-to-invest-in-mangrove-forest-protection-and-restoration-in-colombia-lisa-jackson-says/

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Apple's focus on contributing to the environment means the company has had to change some old practices. Now, according to Jackson, an Apple team is responsible for ensuring that environmental impact and initiatives are considered when working on new products; It's a "virtual team" made up of Apple employees, all working from their own areas of the company.

We kept everyone where they were and started building a virtual team of people across the company who, in addition to everything they do, have the sensitivity and understanding of our climate change and material goals. Over time, this group has grown larger and advanced in the supply chain – now we regularly discuss with designers very early in the (creation) process.

Despite all the work Apple has done (and still does) for the environment, Jackson acknowledges that the company is not yet at its peak, and that this is an “eternal” kind of work.

For me, we will always try to follow innovations, but we never want to stop them. By definition, we stand back from innovations. If Apple is working on some new material, we'll have to figure out how to recycle it. But we also work in harmony enough to say: Since you are specifying a material, is there a way to specify that kind of recycled material?

Jackson discussed the fact that Apple was capable of recycling the components used in the Taptic Engine of the iPhones 11 and 11 Pro, stating that, although it seems like a small step, this action will greatly reduce the impact on the environment, more precisely in terms of mining.

Alan Dye

Apple Vice President of Interface Design Alan Dye loves to brag about some of his contributions to Apple Watch; since the dawn of the clock, the executive account how device dials are created – including those including natural elements, released with Series 4.

<img data-attachment-id = "680227" data-permalink = "https://macmagazine.uol.com/post/2019/10/11/tony-fadell-remembers-curiosities-about-o-ipod- lisa-jackson-and-alan-dye-dao-interviews / 11-tim-cook-apple-watch / "data-orig-file =" https://macmagazine.uol.com/wp-content/uploads/ 2019/10/11-Tim-Cook-Apple-Watch.jpg "data-orig-size =" 2890,1626 "data-comments-opened =" 1 "data-image-meta =" {"aperture": "0 "," credit ":" "," camera ":" "," caption ":" "," created_timestamp ":" 0 "," copyright ":" "," focal_length ":" 0 "," iso ": "0", "shutter_speed": "0", "title": "", "orientation": "0"} "data-image-title =" Tim Cook during Apple Watch presentation "data-image-description ="

Image: https://www.t3.com/news/you-apple-watch-is-getting-new-watch-faces-straps-and-features-soon

"data-medium-file =" https://macmagazine.uol.com/wp-content/uploads/2019/10/11-Tim-Cook-Apple-Watch-600×338.jpg "data-large-file = "https://macmagazine.uol.com/wp-content/uploads/2019/10/11-Tim-Cook-Apple-Watch-1260×709.jpg" src = "https://macmagazine.uol.com. br / wp-content / uploads / 2019/10/11-Tim-Cook-Apple-Watch-1260×709.jpg "alt =" Tim Cook during Apple Watch presentation "class =" wp-image-680227 "srcset =" https : //macmagazine.uol.com.br/wp-content/uploads/2019/10/11-Tim-Cook-Apple-Watch-1260×709.jpg 1260w, https://macmagazine.uol.com.br/wp- content / uploads / 2019/10/11-Tim-Cook-Apple-Watch-300×169.jpg 300w, https://macmagazine.uol.com/wp-content/uploads/2019/10/11-Tim-Cook -Apple-Watch-600×338.jpg 600w "sizes =" (max-width: 1260px) 100vw, 1260px "/>

Not unlike Dye's last talk about Apple Watch, released during the 60th edition of the HODINKEE podcast, involves the creation of new watchOS 6 dials designed for the Apple Watch Series 5. Check out the podcast description:

The day after the Apple Watch Series 5 announcement last month in Cupertino, I had the opportunity to sit with Alan in Apple Park to talk about the latest generation watch, how he sees the device maturing and developing on its own, and what unique challenges Apple Watch design has. Alan himself is a watchman (not unlike other Apple people), so we also learned from the horoscope inspirations present in watchOS and how Apple Watch sparked more talk about watches in the 21st century. This conversation was fantastic and I look forward to sharing with you all.

You can listen to the interview on Hodinkee Page, at the Apple Podcasts and or at Spotify.

via 9to5Mac: 1, 2, 3



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