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Online video and audio consumption grows in Brazil, survey shows

by ace
Online video and audio consumption grows in Brazil, survey shows


72% of Brazilians listen to music via streaming, using apps like Spotify (Photo: Disclosure)

Online video and audio consumption (the so-called streaming) has increased and consolidated in Brazil. Among internet users, 74% watched programs, films, videos or series and 72% listened to music online in 2019.

The information comes from the 2019 ICT Household Survey, the most important survey on access to information and communication technologies, carried out by the Regional Center for the Development of Studies on the Information Society (Cetic.br), linked to the Internet Steering Committee in Brazil.

Online video

Online video consumption is quite different when looking at economic conditions and schooling. The practice was registered in 87% of respondents in class A, while in classes D and E the percentage was 65%. The habit was 83% for those with complete higher education, against 45% for the illiterate or who even attended early childhood education.

The practice of watching videos was more common in urban areas (75%) than in rural areas (63%); and among men (79%) than among women (69%). In the cut by color and race, the index only fluctuates between whites, blacks and browns. The loading of files (download) of films was at a much lower level, 23%. This was the main video consumption channel in the past decade and the beginning of the current one.
Online audio

Listening to music over the internet also differs by the same indicators. In class A, it was identified in 79% of the ears, while in classes D and E it was reported by 68% of respondents. Among users with higher education, it reached 80%, against 52% among the illiterate and people who even had early childhood education.

Online music is heard by 73% of respondents in cities and 64% in the countryside. Men appeared with a higher rate (76%) than women (70%). In the cut by color and race, the answers were at similar levels. Music downloads are still an option for 41% of the ears.

The research included an analysis of the consumption of online audio programs, called podcasts. Of the users heard, 13% reported consuming this type of content. In class A, this percentage rises to 37%.

Content creation

The survey also asked respondents about practices for creating and sharing content on the internet. Of the ears, 19% reported producing or updating blogs or web pages and 36% published texts, images, photos or videos they created on the world wide web. The rates also increase according to income and education.

The act of sharing third party content was more common, being confirmed by 73% of respondents by the survey.


In the evaluation of the manager of Cetic.br, Alexandre Barbosa, Brazil has gone from the situation in the recent past of people who downloaded music and videos to today make this consumption online. The proportion of users who watch streaming content is related to those using multiple devices, with higher rates for this type of consumption in fixed broadband than in mobile.

“The issue of payment is linked to social class and income. Higher income families pay for these contents, while lower income families do not. There is a low proportion of the population creating their own content. It is easier to consume news on social networks than to produce content, either on a blog than on more qualified content ”, notes Barbosa.

For Rafael Evangelista, a researcher at the Laboratory of Advanced Studies in Journalism at Unicamp, video consumption has been given strongly by messaging services, such as Whatsapp. As many people only access the internet from their cell phones and have limited data packages, they are hostage to the free services of these social networks, which agree with the operators not to count on data consumption.

“There is a concentration of information in this design that is very restricted to certain applications. There is a problem that you cannot verify the information and do not have free access, so you can choose what you are consuming. It is consuming what it receives in groups. It is a problem that indicates the power of these companies that make market concentration agreements. How will there be competition in the market for applications other than those controlled by Google or Facebook? ”He asks.


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