Considering such a generic nomenclature as “App Store”, it was expected that the appstore.com domain would have cost Apple some good money at the time it was purchased by Apple. However, the real story has no money involved: the Cupertino giant got the address completely free – simply because Steve Jobs had good friends in Silicon Valley.
The story was told by Marc Benioff, Salesforce CEO, in his new book, Trailblazer. According to Benioff, it was Jobs who gave him the idea of what would eventually become the first (and largest) app store for businesses and business users – the marketplace today known as AppExchange.
According to Benioff, the idea for the store came at a time of doubt for Salesforce:
I was feeling trapped. To catapult the company to its next phase of growth, we needed to take a bold move. Sometimes seeking mentor advice is the only way to survive these moments of inertia. That's why I decided to make a pilgrimage to Cupertino.
In 2003, then, the executive went to Apple's host city and met his friend and mentor, Steve Jobs. The Apple co-creator, of course, already had the whole idea of his own App Store in mind (to be launched five years later), but shared with Benioff some of the concepts he had in mind: an accessible cloud software ecosystem for users and developers, maintained by a company that would ensure the safety and simplicity of the space.
With the idea in place, Benioff went to work on its implementation; One of the first steps taken by the CEO was to register the domain appstore.com – one of the names initially thought by him and his team. Eventually, the name AppExchange was chosen, and the domain was shelved (but still owned by Salesforce).
That was until 2008, when Jobs announced the App Store with Benioff in the audience. Soon after the event, the executive went behind the scenes and immediately transferred the domain to Apple as a sign of gratitude and friendship toward Jobs.
Nice, isn't it?
via Cult of Mac