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HomePods sales grow, but remain well behind those of competitors

by ace
HomePods sales grow, but remain well behind those of competitors

The global smart speaker market peaked in 2019, with about 146.9 million units sold in the last quarter of the year – a 70% increase over the same period in 2018, according to a new Strategy Analytics research.

Apple, of course, surfed this positive market moment – but not much. According to SA's analysis, Apple was the sixth largest manufacturer of smart speakers, selling fewer units than Amazon, Google, Baidu, Alibaba and Xiaomi.

As expected, Amazon was the big niche champion last quarter, selling about 15.8 million speakers. Google came in second with 13.9 million devices sold, followed by Chinese brands Baidu (5.9 million), Alibaba (5.5 million) and Xiaomi (4.7 million).

Despite struggling to steer HomePod sales since its launch, the Cupertino giant took advantage of increased sales in the speaker market and sold 2.6 million units (1 million more than the fourth quarter of 2018) , an increase of 65%.

SA expects sales of smart speakers to reach a new record in 2020 – despite the disruption in supply and demand caused by the Coronavirus outbreak in China, which has also affected Apple's productions.

Apple, however, will only see another increase in HomePod sales if it reduces its price (again) in the markets where it is available – or else launch a new model, cheaper, according to SA.

via Apple World Today

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